Articles on: Popups and Forms

How to Create an Exit-Intent Popup


Exit-intent popups are popups that appear when a user is about to leave a webpage. They can be a powerful tool for retaining visitors, capturing leads, and increasing conversions. In this document, we will walk you through the steps to create an effective exit-intent popup.

Behavior Across Devices

Before diving into the steps, it's essential to note that exit-intent popups behave differently depending on the platform:
- Desktop: The popup will appear when the user intends to exit the webpage.
- Mobile: The popup is hardcoded to appear 60 seconds after the page has loaded.

The 60-second delay provides enough time for a visitor to engage with your content, but not so much time that you miss the opportunity to capture their information or make a special offer.

Why Use an Exit-Intent Popup?

Capture Last-Minute Attention

When a visitor is about to leave your site, an exit-intent popup can capture their attention and potentially convert them into a subscriber or customer.

Lower Bounce Rate

A well-crafted popup can engage visitors and persuade them to stay on your website, thereby reducing the bounce rate.

Obtain Customer Insights

Popups can be used to collect feedback from visitors, offering valuable data that can be used for future site improvements.

Creating an Exit-Intent Popup on Our Platform


Step 1: Access Your Popups

- Sidebar Navigation: Navigate to 'Popups & Forms' and then choose 'Popups'.
Popups & Forms From Sidebar
Select Popups

Step 2: Create Popup

- Click on the 'Create Popup' button.
- A popup will appear with two options: 'Pick From Library' and 'Create From Scratch'.
- Choose your preferred option; for this guide, we'll select 'Create From Scratch'.

Step 3: Fill in Details

Enter the 'Name of Popup'.
Click the 'Open Popup Editor' button.

Image of Name Field and Open Popup Editor Button

A popup editor will open where you can design your popup. Once done, click 'Save'.

Image of Save Button

Click the close icon at the top left corner to go back.

Image of Close Icon

Step 4: Configure Settings

- In the same interface, select 'Discount Code' from the dropdown.

Image of Discount Code

- Choose the email subscriber list from 'Which list should subscribers be added to?' dropdown.

Image of Email Subscriber List Dropdown

- Click 'Save and Continue'.

Image of Save and Continue Button

Step 5: Set Display Settings

- Scroll down to the 'Display Settings' section.
- Select 'Loading Delay' by clicking its radio box.

Image of Selected Loading Delay Option

- Then, in the delay options, choose 'Show when visitor is exiting the page'.

Image of Show When Visitor is Exiting Option

Step 6: Save Your Settings

- Scroll down and click the 'Save' button to finalize your exit-intent popup.

Image of Save Button


Your exit-intent popup is now ready to capture leads and engage visitors as they're about to leave your website.

Updated on: 05/09/2023

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