Question 1

What is a user list?

Accepted Answer

A list is a group of users. It is static, which means it will not change automatically, unlike a segment. Lists are used to send campaigns. Consider a list of users who made many purchases a year ago and aren't active anymore. You can find such users in the User list and add them to a list. You can then create and send a campaign to them.

Ways to create a list in ShopAgain:

Manual: You can manually add users to a list by selecting users and adding them to a list you want to add.

Popups: You can also use popups to add users to a list. When users submit their data in a popup, they will be added to the list configured in the popup.

Question 2

Why are the links (URLs) in my WhatsApp messages sometimes not clickable?

Accepted Answer

By default, URLs sent in templated WhatsApp messages only become clickable when the person who received the message responds to the message or adds the sender to their contacts. This is a security measure for spam control, implemented by WhatsApp.

Once a mobile user has responded to your message or added your number to their contacts list, the links in your messages will become clickable for them.

Customers with an Official Business Account on WhatsApp are not subject to this limitation

Question 3

How to set up product recommendation widgets on your store

Accepted Answer

In the ShopAgain app, go to Settings > Widgets expand widgets on the left sidebar and click on the page where you would like to add widgets.

Widget settigs

Enable the widget of your choice and click on save.

If you encounter this popup, your store uses a theme 2.0 based template on that page, follow the steps below to proceed.

theme 2.0

Instructions for shopify theme version 2.0 (31 Aug 2021)

For widget to appear on a page, the ShopAgain widgets block needs to be added via the Shopify theme editor. The following steps will help you guide through the process.

Click on the Customise theme option under the Themes section of your store.

open theme in the store

Select the page where you would like to add widgets using the page selection option on top.

Page selection

On the sidebar, click on "Add block" wherever you would like the widgets to appear

Add block

and search for "shopagain widgets", Click on "ShopAgain Widgets" from the list to add the block to the page.

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Question 4

Basics of a Campaign

Accepted Answer

A campaign is a sequence of one or more emails & SMS that is sent to your target group of contacts - think regular newsletters, sale announcements, or promotional messages.

Each campaign consists of three essential steps:

The messages (email or SMS) you want to send.
Who do you want to send it to (a list or segment of users, i.e., audience)
When do you like to send it (i.e., schedule or a trigger event)

Once you have decided on these three things, you can set up your campaign on ShopAgain.

Type of campaigns depending on messages:

Single-touch campaign - Sends one email or SMS per contact. Learn more here.
Multi-touch campaign - Sends multiple emails or SMS per contact. This type of campaign also allows you to add delays between messages, split your audience and send different messages based on certain conditions or A/B test other types of messages. Learn more here.

So a product launch can be a single-touch campaign, whereas an abandoned cart campaign can be a multi-touch campaign that can send several messages over a week to remind a customer to complete their purchase. Learn more here.

Type of campaigns based on the scheduling:

Scheduled campaign - Sends the campaign on a fixed date.
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Question 5

How to use variables/merge tags in the email template (detailed)

Accepted Answer

This article will guide you on using ShopAgain’s merge tags and variables to personalize your marketing messages and provide a customized experience for your users. Variable or Merge Tags are a bit of code that we can add to a subject line, an email template, or an SMS to personalize customer information by pulling content from their records in an automated email program. Visit our YouTube channel to watch the video click here

These are the template variables available in email for your use. To use enclose them in double braces, e.g. {{FirstName}}

Available Variables/Merge Tags for Email Templates on ShopAgain

User Information

FirstName: First name of the user
LastName: Last name of the user
UserCity: City of the user

Email Interactivity

UnsubscribeLink: Adds an unsubscribe link with the text "Unsubscribe" to the template.
CampaignUnsubscribeLink: Adds an unsubscribe link to unsubscribe from campaign with the text "Opt out of this campaign" to the template.
CampaignUnsubscribeUrl: URL to unsubscribe user from the campaign
SubscribeLink: A link that can be added to a button to confirm email subscr

Question 6

Register for WhatsApp Business API on ShopAgain

Accepted Answer

Prerequisites

To use WhatsApp on ShopAgain, you must have a verified Facebook Business Manager account. You can learn more about the process here.
You will also require a valid phone number that can receive an SMS or phone call from Facebook to authenticate the number. This number should never be used on whatsapp app or any other business whatsapp api.
If you want to use an existing phone number that you currently use on WhatsApp app, then you will have to delete your WhatsApp account on the app. Follow the instructions here.

Overview of all the steps

This would take 15-20 minutes if you have a verified Facebook Business Manager and a mobile phone ready to go.

You have to signup for a GupShup account and create your Gupshup WhatsApp App. It will guide you through Facebook verification and create your profile.
You will then add ShopAgain (LatticeAI Inc.) as a par

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