Articles on: Campaign and Automation

How to use variables/merge tags in the email template (detailed)

This article will guide you on using ShopAgain’s merge tags and variables to personalize your marketing messages and provide a customized experience for your users. Variable or Merge Tags are a bit of code that we can add to a subject line, an email template, or an SMS to personalize customer information by pulling content from their records in an automated email program. Visit our YouTube channel to watch the video click here

These are the template variables available in email for your use. To use enclose them in double braces, e.g. {{ FirstName }}

FirstName:- First name of the user

LastName:- Last name of the user

CompanyName:- Name of the Company

CompanyWebsite:- Website of the Company

CompanyAddress:- Address of the company

CompanyEmail:- Contact email of the company

CompanyPhone:- Contact number of the company

UnsubscribeLink:- Adds an unsubscribe link with the text "unsubscribe" to the template.

SubscribeLink:- A link that you can add to a button to confirm email subscription.

AbandonedCartUrl:- Link of the abandoned cart. it is available only on abandoned cart events. Use with a button or link.

DiscountCodeUrl :- A link that you can add to a button or link to apply a discount code.

To add personalization, you can click on any text or heading block or SMS where you want to add a merge tag. Open the curly bracket { and you will see the list of all the merge tags.

To add the Merge Tags, click on the merge tags. Let's say if you add the First Name in the email template, then it will personalize each email with the recipient's first name

To add the merge tag, click on the merge tag from the drop-down and it will be added to the text block.

You can add any Merge Tags easily, and it will personalize the details of email recipients. There is another way to add Merge Tags is from the text block editor.

Yeah that's it, You can SAVE the template after Merge Tags are added and you are good to go.

Updated on: 08/12/2022

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