Built-in Segments
Our platform provides 15 prebuilt segments to help you categorize and analyze user behavior. These segments offer a ready-made solution to track various aspects of user engagement:
Users who have interacted with the platform at least once in the last 180 days. Useful for understanding long-term engagement.
Users who have interacted with the platform within the last 90 days. A good metric for quarterly performance reviews.
Users active in the past month. Ideal for measuring short-term engagement and monthly performance.
Long-term users who regularly interact with the platform. These are your most engaged and valuable users.
Loyal users whose interaction has decreased recently. May require re-engagement strategies.
Loyal users who have stopped interacting with the platform. High priority for re-engagement campaigns.
Users who engaged more than once but have recently become inactive. Potential for reactivation with targeted offers.
Repeat users whose activity is declining. Consider deploying retention tactics.
Users who have engaged multiple times and remain active. Maintain this group with ongoing engagement strategies.
Users who have interacted with the platform only once and became inactive. Might convert with the right incentive.
Single-interaction users whose activity is dwindling. Re-engagement may require special offers or attention.
Users who have interacted once and are still active. New users with high potential for becoming loyal.
Users who signed up but never interacted with the platform. A segment to focus on for initial engagement.
New sign-ups that are less active than when they initially joined. Monitor closely for early-stage retention.
New users who are actively engaging with the platform. Crucial for understanding the success of onboarding processes.
To edit any of these built-in segments, you'll need to clone the segment first. Built-in segments are not directly editable to ensure the integrity of pre-defined metrics. After cloning, you can make any adjustments to the segment criteria as needed.
These segments can be used to monitor user activity, engagement patterns, and retention, allowing for tailored marketing strategies and user experience improvements.
1. Active users in last 180 days
Users who have interacted with the platform at least once in the last 180 days. Useful for understanding long-term engagement.
2. Active users in last 90 days
Users who have interacted with the platform within the last 90 days. A good metric for quarterly performance reviews.
3. Active users in last 30 days
Users active in the past month. Ideal for measuring short-term engagement and monthly performance.
4. Loyals active
Long-term users who regularly interact with the platform. These are your most engaged and valuable users.
5. Loyals slipping away
Loyal users whose interaction has decreased recently. May require re-engagement strategies.
6. Loyals unengaged
Loyal users who have stopped interacting with the platform. High priority for re-engagement campaigns.
7. Repeats unengaged
Users who engaged more than once but have recently become inactive. Potential for reactivation with targeted offers.
8. Repeats slipping away
Repeat users whose activity is declining. Consider deploying retention tactics.
9. Repeats active
Users who have engaged multiple times and remain active. Maintain this group with ongoing engagement strategies.
10. One timers unengaged
Users who have interacted with the platform only once and became inactive. Might convert with the right incentive.
11. One timers slipping away
Single-interaction users whose activity is dwindling. Re-engagement may require special offers or attention.
12. One timers active
Users who have interacted once and are still active. New users with high potential for becoming loyal.
13. Signups unengaged
Users who signed up but never interacted with the platform. A segment to focus on for initial engagement.
14. Signups slipping away
New sign-ups that are less active than when they initially joined. Monitor closely for early-stage retention.
15. Signups active
New users who are actively engaging with the platform. Crucial for understanding the success of onboarding processes.
Important Note on Customization
To edit any of these built-in segments, you'll need to clone the segment first. Built-in segments are not directly editable to ensure the integrity of pre-defined metrics. After cloning, you can make any adjustments to the segment criteria as needed.
These segments can be used to monitor user activity, engagement patterns, and retention, allowing for tailored marketing strategies and user experience improvements.
Updated on: 28/08/2023
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