How to Measure Audience Growth via ShopAgain
Tracking your audience growth is crucial to understanding the effectiveness of your marketing strategies. With ShopAgain, you can monitor this growth through several metrics such as new subscribers, conversion rates, and popup analytics. Here's how:
Open the ShopAgain dashboard by clicking on 'Dashboard' from the sidebar.
On the right side of the dashboard screen, you'll see a date range field. Click on it and select the range you wish to analyze.
After setting your date range, look for the 'Audience Growth' section.
In this section, you'll find key metrics such as:
- New email subscribers
- New SMS subscribers
- Overall email subscribers
- Overall SMS subscribers
These metrics are also depicted in a graph showing the changes over your selected date range.
Scroll further down to the 'Acquisition' section. Here, you'll see data like new signups, new signups conversion rate, and new customers. These figures are crucial in measuring your audience growth.
For deeper insights, you should check your popup analytics. From the sidebar, go to 'Popups & Forms' and select 'Popups'.
You'll now see all your popups. Click on 'Analytics' for each popup you want to review.
The popup analytics offer an overview, including:
- Views
- Submits
- Dismisses
- Dismisses under 5 seconds
- Email subscriptions
- SMS subscriptions
- Opt-in rate
- Link clicks
Note: You can adjust the date range for these metrics too.
Understanding and regularly monitoring these data points will give you valuable insights into your audience growth and the effectiveness of your marketing efforts. Regularly check these to keep up with your audience trends.
Step 1: Access the Dashboard
Open the ShopAgain dashboard by clicking on 'Dashboard' from the sidebar.
Step 2: Select Date Range
On the right side of the dashboard screen, you'll see a date range field. Click on it and select the range you wish to analyze.
Step 3: View Audience Growth
After setting your date range, look for the 'Audience Growth' section.
In this section, you'll find key metrics such as:
- New email subscribers
- New SMS subscribers
- Overall email subscribers
- Overall SMS subscribers
These metrics are also depicted in a graph showing the changes over your selected date range.
Scroll further down to the 'Acquisition' section. Here, you'll see data like new signups, new signups conversion rate, and new customers. These figures are crucial in measuring your audience growth.
Step 4: Check Popup Analytics
For deeper insights, you should check your popup analytics. From the sidebar, go to 'Popups & Forms' and select 'Popups'.
You'll now see all your popups. Click on 'Analytics' for each popup you want to review.
The popup analytics offer an overview, including:
- Views
- Submits
- Dismisses
- Dismisses under 5 seconds
- Email subscriptions
- SMS subscriptions
- Opt-in rate
- Link clicks
Note: You can adjust the date range for these metrics too.
Understanding and regularly monitoring these data points will give you valuable insights into your audience growth and the effectiveness of your marketing efforts. Regularly check these to keep up with your audience trends.
Updated on: 27/07/2023
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