Articles on: Getting Started

Configure UTM parameters to track your Campaigns and Automations

UTM tracking allows you to send details to Google Analytics (or other traffic analytics tools) about where your site visitors originated. You can configure UTM tracking for your Email and SMS messages in your campaigns and automations to track performance in Google Analytics.

Configuring UTM Paramters

Head to Settings > Channels > UTM Tracking.
Enable the UTM parameters that your want to track. We recommend sending at least utm_source, utm_medium and utm_campaign.
Campaign and Automation messages can have different values. These parameter values will be applied to all the campaign and automation messages automatically.
After enabling the parameters, hit Save to save your settings.

Add UTM Tracking to your messages

Updated on: 12/04/2023

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