Winback Segment for New Customers
Introduction
Winback automations are essential for re-engaging customers who have become less active on your platform. To optimize these automations, creating the right segments is crucial. This guide outlines the steps for setting up a Winback Segment specifically for new customers on ShopAgain.
Prerequisites
Before creating the segment, make sure to read our onboarding segments documentation here.
Steps to Create a Winback Segment for New Customers
Step 1: Navigate to the Segments Dashboard
Log in to your ShopAgain account.
From the main dashboard, go to the sidebar, click on Audience, and then click on Segments.
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Step 2: Initiate New Segment Creation
Click Create Segment located at the top left corner of the Segments Dashboard.
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Step 3: Input Segment Details
For Segment Name, input "Unengaged users".
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Set Conditions for the Segment
In the section labeled "All users who," choose performed.
In Event, select Placed Order.
For Count, enter zero_time.
In Any time, select the operator in_the_last.
Enter 90 for the unit days.
Step 4: Add Additional Criteria
Click AND also who.
Select Have a property.
In Property, choose No of Orders.
For the operator, choose >=.
Enter 1 in Count.
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Step 5: Save and Apply the Segment
After configuring all the segment details, click Save.
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The segment "Unengaged users" for new customers is now ready for use in Winback Automations.
Conclusion
Creating a targeted segment for new customers can greatly enhance the effectiveness of your Winback Automations. By following this guide, you should be able to easily set up a Winback Segment for new customers on the ShopAgain platform. Feel free to explore other segmenting options to fine-tune your customer engagement strategies.
Updated on: 08/09/2023
Thank you!