Articles on: Campaign and Automation

How to add variables/merge tags in emails and SMSes

In this article, we will learn how to how to add variables/merge tags in the email and SMS. Variable or Merge Tags are a bit of code that we can add to an email template or SMS to personalize customer information by pulling content from their records in an automated email program. Visit our YouTube channel to watch the video click here

You can use variables in three places:
Email template
Email subject line
SMS text

To add a variable/merge tag, you can click on any text or heading block where you want to add a merge tag. Open the curly bracket like this "{", and you will see the list of all the merge tags.

To add the variable, click on the merge tag. Let's say you will add the {{FirstName}} in the email template; then, it will personalize each email with the recipient's first name. Similarly, you can add a variable to SMS text or Email subject.

List of template variables that you can use:

{{FirstName}} - First Name of the user
{{LastName}} - Last name of the user
{{CompanyName}} - Name of the company
{{CompanyWebsite}} - Website of the company
{{CompanyAddress}} - Address of the company
{{CompanyEmail}} - Contact email of the company
{{CompanyPhone - Contact number of the company
{{UnsubscribeLink}} - Adds an unsubscribe link with the text "Unsubscribe" to the template
{{SubscribeLink}} - A link that you can add to a button to confirm email subscription
{{AbandonedCartUrl}} - Link of the abandoned cart. It is available only on abandoned cart events. Use with a button or link
{{DiscountCodeUrl}} - A link that you can add to a button or link to apply a discount code.

There is another way to add variable tags is from the text block editor; click on the Merge tags

We can add merge tags in the SMS as well.

Yeah that's it, You can save the template after variables are added and you are good to go. The variables are replaced before sending the email or SMS message.

Updated on: 08/12/2022

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