Articles on: Campaign and Automation

Send Time Optimization for Mass Email Campaigns

In this guide, we will explain how to use the Send Time Optimization feature effectively in your mass email campaigns. This advanced tool is designed to streamline your email marketing strategies by delivering your emails at the most opportune time, improving open rates.

What is Send Time Optimization?
Send Time Optimization is a feature that automatically sends emails to recipients at the time they usually check their emails. By leveraging this feature, you ensure that your emails arrive at the top of their inbox, thereby increasing visibility and open rates.

The key advantage of this feature is its ability to increase the effectiveness of your campaign, even with recipients across different time zones or with different email usage habits.

How to Enable Send Time Optimization in Your Email Campaigns

To utilize the Send Time Optimization feature effectively, follow the steps outlined below:

Step 1: Navigate to Campaign Delivery Time

Whether you're setting up a new campaign or editing an existing one, you'll reach the Campaign Delivery Time section during the process.

Campaign Delivery Time Interface

Step 2: Access Advanced Settings

*Underneath the Campaign Delivery Time section, you'll find the Advanced Settings option. Click this to see additional options.

Click down arrow to see Advanced settings

Step 3: Enable Send Time Optimization with One Checkbox

Within the Advanced Settings section, locate the checkbox labeled Enable Send Time Optimization and enable it to activate the feature for your campaign. Enabling this powerful feature is as simple as checking this one box!

Click on the checkbox to enable Send Time Optimization

With Send Time Optimization enabled, the system will automatically send your emails at the optimal time when your recipients are most likely to check their inbox. This maximizes the visibility of your emails and can significantly improve your open rates.

Updated on: 26/06/2023

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