Articles on: Campaign and Automation

Smart Batch Sending: Boosting Email Campaign Effectiveness

ShopAgain offers a powerful feature called Smart Batch Sending, which is highly recommended for your mass email campaigns, particularly for promotions or product launches. By leveraging this feature, which can be enabled with just one checkbox in your campaign settings, you can significantly enhance the effectiveness of your email campaigns, resulting in improved open rates, reduced spam risk, and increased revenue.

How Does Smart Batch Sending Work?

Smart Batch Sending, available in ShopAgain's email campaign settings, enables you to send email messages in batches instead of all at once. This feature can be activated simply by checking a box in your campaign settings. By default, the system distributes the emails over a span of five days. However, if you prefer a specific end date, you have the flexibility to set it accordingly. This ensures your emails are gradually delivered to recipients, increasing the chances of higher engagement and better response rates.

For instance, let's say you have a campaign with a total of 10,000 emails to be sent. If you enable Smart Batch Sending for 5 days, the system will automatically divide the total number of emails (10,000) by the selected duration (5 days). In this case, it would send approximately 2,000 emails per day, ensuring a gradual and controlled delivery of your campaign to maximize its effectiveness.

Benefits of Smart Batch Sending:

Better Open Rates: By sending your emails in batches, you avoid overwhelming your recipients with a sudden influx of messages. This approach increases the chances of your emails being noticed and opened, leading to higher open rates.

Reduced Spam Risk: Gradually sending emails helps to minimize the risk of your messages being marked as spam by email service providers. This preserves your sender reputation and ensures that your emails land in the recipients' inboxes, maximizing their visibility and impact.

Increased Revenue Potential: By strategically spreading out your campaign over a specific duration, you can create a sense of urgency and exclusivity among your audience. This can generate higher engagement, conversions, and ultimately more revenue for your business.

For example, let's say you are running a limited-time promotion. By default, the Smart Batch Sending feature will distribute your emails evenly over the next five days. However, if you want to create a stronger sense of urgency, you can modify the default duration to one or two days. On the other hand, if you have a longer promotional period, extending the duration to 10-15 days can help build anticipation and maintain interest over time. Remember, the longer the duration, the greater the potential results you can achieve.

By leveraging the power of Smart Batch Sending, you can optimize the delivery of your mass email campaigns and unlock the benefits of better open rates, reduced spam risk, and increased revenue.

Enabling Smart Batch Sending: Step-by-Step Guide

Step 1: Edit or Create the Campaign

If you are creating a new campaign, provide the necessary details such as the campaign name, email subject, and content. If you are editing an existing campaign, proceed to the next step.

Step 2: Access Advanced Settings

In the campaign setup or editing page, scroll down to find the Advanced Settings section. Click on the arrow icon to expand the section and reveal additional options.

Advanced settings

Step 3: Enable Smart Batch Sending with One Checkbox

Within the Advanced Settings section, locate the checkbox labeled Enable Smart Batch Sending and enable it to activate the feature for your campaign. Enabling this powerful feature is as simple as checking this one box!

Enabling Smart Batch Sending for the campaign

Step 4: (optional step) Configure Smart Batch Sending Duration(by default the camapign is sent in 5 days).

Once Smart Batch Sending is enabled, you will see another checkbox labeled Smart Batch Sending Ends On.

Enable Smart Batch Sending Ends On

Setting the duration for Smart Batch Sending

Step 5: Save and Launch the Campaign

After configuring the Smart Batch Sending settings and duration, proceed to save your changes. Once you are satisfied with the campaign setup, launch the campaign to initiate the Smart Batch Sending process.

Updated on: 16/06/2023

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