How to create a multi touch campaign
A multi-touch campaign lets you send multiple emails or SMS to a segment/list of users or all your subscribers. It is slightly more complicated than single touch campaigns, but it lets you create an elaborate flow of messages that you can send over several days.
You can split your audience based on certain conditions and send them separate messages, e.g., people who placed more than five orders can be sent a different message, and the remaining can be sent another message. You can also A/B test two different email messages and measure how they perform.
The messages (email or SMS) you want to send
Who do you want to send it to (a list or segment of users)
When do you want to send it (i.e., schedule)
The order of messages and conditions, if any
From your dashboard sidebar, click on the Campaigns option.
On the top right of the Campaigns page, click on the Create Campaign button.
Enter your campaign name in the provided field.
Choose Multi-Touch as the campaign type from the dropdown menu.
Click Next to proceed.
Choose your target users based on your campaign goals.
Click Next to proceed.
Choose your preferred campaign delivery time.
Expand Advanced Settings. Here, you can enable smart sending settings according to your needs. To learn more about smart sending, click here.
You can also set your SMS quiet hours if you plan to incorporate SMS into your campaign.
Select a conversion event from the dropdown menu.
Click Next to proceed.
Click Open Flow Editor to create your campaign flow.
Click Save.
After this, navigate back to the Campaigns page.
Click Save or Launch based on your needs.
You can split your audience based on certain conditions and send them separate messages, e.g., people who placed more than five orders can be sent a different message, and the remaining can be sent another message. You can also A/B test two different email messages and measure how they perform.
Multi touch campaign consists of four essential steps
The messages (email or SMS) you want to send
Who do you want to send it to (a list or segment of users)
When do you want to send it (i.e., schedule)
The order of messages and conditions, if any
Step 1: Navigate to Campaigns
From your dashboard sidebar, click on the Campaigns option.
Step 2: Create a New Campaign
On the top right of the Campaigns page, click on the Create Campaign button.
Step 3: Enter Campaign Details
Enter your campaign name in the provided field.
Step 4: Select Campaign Type
Choose Multi-Touch as the campaign type from the dropdown menu.
Click Next to proceed.
Step 5: Select Target Users
Choose your target users based on your campaign goals.
Click Next to proceed.
Step 6: Set Campaign Delivery Time
Choose your preferred campaign delivery time.
Expand Advanced Settings. Here, you can enable smart sending settings according to your needs. To learn more about smart sending, click here.
You can also set your SMS quiet hours if you plan to incorporate SMS into your campaign.
Select a conversion event from the dropdown menu.
Click Next to proceed.
Step 7: Create Campaign Flow
Click Open Flow Editor to create your campaign flow.
Step 8: Save Flow
Click Save.
After this, navigate back to the Campaigns page.
Click Save or Launch based on your needs.
Updated on: 17/08/2023
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