Articles on: Campaign and Automation

Smart sending option for mass email campaigns

In this guide, we will explain how to effectively use the smart sending feature for your mass email campaigns. This advanced tool is designed to streamline your email marketing strategies by helping you send messages at optimal times and avoiding inundating your audience with excessive content.

What is Smart Sending?

Smart sending is an advanced feature that automatically prevents you from sending too many emails to the same recipients within a short period of time. It helps in maintaining a balance and respect for your subscribers' inbox by reducing the risk of annoying them with a constant barrage of messages.

The smart sending feature includes three options:

Enable Smart Batch Sending: This option allows you to deliver your campaign in batches over the next few days to minimize emails landing in spam.

For more detailed information on the Enable Smart Batch Sending option, please click here.

Enable Send Time Optimization: This feature sends the email when the user is most likely to open it within the next 24 hours.

For more detailed information on the Enable Send Time Optimization option, please click here.

Skip Recently Emailed Users: With this option enabled, your campaign will skip profiles who have received an email recently (default 16 hours). You can update this timeframe in Email Settings.

For more detailed information on the Enable Skip Recently Emailed Users option, please click here.

How to Use Smart Sending in Your Email Campaigns

To use the smart sending options effectively, follow the steps outlined below:

Step 1: Navigate to Campaign Delivery Time

Whether you're setting up a new campaign or editing an existing one, you'll reach the Campaign Delivery Time section during the process.

Campaign Delivery Time

Step 2: Access Advanced Settings

Underneath the Campaign Delivery Time section, you'll find the Advanced Settings option. Click this to see additional options.

Click down arrow to see additional options

Step 3: Enable Smart Sending Options

Within the Advanced Settings section, you will find the three Smart Sending options. Enable the ones that suit your campaign needs by checking the corresponding boxes.

Check these boxes on the Campaign Scheduling page to enable Advanced Sending Option

Saving a Campaign
Once you have enabled the desired Smart Sending options and set up your campaign to your liking, click on the "Save" button to preserve these settings. You can edit these settings any time before the campaign is launched.

Click on save

Launching a Campaign
Once the campaign is saved and ready, it's time to launch. If the campaign is scheduled to start at a particular time, clicking on "Launch" will set it to start at the scheduled time. If it's not scheduled, you can launch it whenever you're ready for it to start.

Launching a campaign

Remember, the Smart Sending feature is designed to optimize open rates and engagement while avoiding overwhelming your recipients with too many emails. By enabling these options, you are ensuring not only that your emails are sent at the most effective times, but also that you are respecting your subscribers' time and inboxes.

Updated on: 03/08/2023

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