Setting Up a Multi-Touch Campaign: Guide to Resending the First Email
A multi-touch campaign is a strategic method of engaging your customers through a series of well-planned communications. Unlike automated campaigns that are triggered based on specific user actions, multi-touch campaigns are typically scheduled and coordinated ahead of time, often aligning with certain events, product launches, or promotional periods such as Diwali or a seasonal sale.
The unique advantage of a multi-touch campaign lies in its adaptability. It provides the flexibility to use different channels such as emails, SMS, or WhatsApp messages, but the choice to mix them is entirely up to you. You can also implement features like split conditions and A/B testing, enabling you to tailor the customer journey to optimize engagement and conversions.
Another important feature of multi-touch campaigns is the ability to resend emails, acting as a gentle reminder for users who might not have interacted with your initial message, thus providing another opportunity for engagement. Now, let's walk through the process of setting up a multi-touch campaign and resending the first email:
From your dashboard sidebar, click on the Campaigns option.
On the top right of the Campaigns page, click on the Create Campaign button.
Enter your campaign name in the provided field.
Choose Multi-Touch as the campaign type from the dropdown menu.
Click Next to proceed.
Choose your target users based on your campaign goals.
Click Next to proceed.
Choose your preferred campaign delivery time.
Expand Advanced Settings. Here, you can enable smart sending settings according to your needs. To learn more about smart sending, click here.
You can also set your SMS quiet hours if you plan to incorporate SMS into your campaign.
Select a conversion event from the dropdown menu.
Click Next to proceed.
Click Open Flow Editor to create your campaign flow.
Inside the Flow Editor, drag and drop an Email block into the flow.
This is how your flow should look after adding the Email block.
Click on the Email block. On the right side, you will see Email Block Settings. Enter the email name, email subject, and email preview text in their respective fields.
Click on Design Email.
You can select an existing email template or create a new one by clicking on Create from Scratch.
After selecting your email template, verify its contents or make necessary changes. Click Save if you've made any edits, and then click Continue.
You will be redirected back to the Flow Editor, where you can see the attached email template.
You have the option to insert a delay between emails. Simply drag and drop the delay block into the flow where required.
To adjust the delay time, go to the right side of the screen and make your desired changes.
Click on the More button (three dots) in the email block. You will see two options - Clone and Delete.
Click on Clone. You will see that the first email has been copied to the same flow.
You can set split conditions between emails. Drag and drop the block into the flow as needed.
For example, here's how it looks after adding a split condition before the second email.
Click on the split condition. On the right side, click on Condition.
You will see three options. Select the one you want to apply.
Select the conditions based on your requirements and click Save.
After this, navigate back to the Campaigns page.
Click Save or Launch based on your needs.
And that's it! You've now set up a multi-touch campaign with the ability to resend the first email. Happy campaigning!
The unique advantage of a multi-touch campaign lies in its adaptability. It provides the flexibility to use different channels such as emails, SMS, or WhatsApp messages, but the choice to mix them is entirely up to you. You can also implement features like split conditions and A/B testing, enabling you to tailor the customer journey to optimize engagement and conversions.
Another important feature of multi-touch campaigns is the ability to resend emails, acting as a gentle reminder for users who might not have interacted with your initial message, thus providing another opportunity for engagement. Now, let's walk through the process of setting up a multi-touch campaign and resending the first email:
Step 1: Navigate to Campaigns
From your dashboard sidebar, click on the Campaigns option.
Step 2: Create a New Campaign
On the top right of the Campaigns page, click on the Create Campaign button.
Step 3: Enter Campaign Details
Enter your campaign name in the provided field.
Step 4: Select Campaign Type
Choose Multi-Touch as the campaign type from the dropdown menu.
Click Next to proceed.
Step 5: Select Target Users
Choose your target users based on your campaign goals.
Click Next to proceed.
Step 6: Set Campaign Delivery Time
Choose your preferred campaign delivery time.
Expand Advanced Settings. Here, you can enable smart sending settings according to your needs. To learn more about smart sending, click here.
You can also set your SMS quiet hours if you plan to incorporate SMS into your campaign.
Select a conversion event from the dropdown menu.
Click Next to proceed.
Step 7: Create Campaign Flow
Click Open Flow Editor to create your campaign flow.
Inside the Flow Editor, drag and drop an Email block into the flow.
This is how your flow should look after adding the Email block.
Click on the Email block. On the right side, you will see Email Block Settings. Enter the email name, email subject, and email preview text in their respective fields.
Click on Design Email.
You can select an existing email template or create a new one by clicking on Create from Scratch.
After selecting your email template, verify its contents or make necessary changes. Click Save if you've made any edits, and then click Continue.
You will be redirected back to the Flow Editor, where you can see the attached email template.
Step 8: Add Delay Node
You have the option to insert a delay between emails. Simply drag and drop the delay block into the flow where required.
To adjust the delay time, go to the right side of the screen and make your desired changes.
Step 9: Resending the First Email
Click on the More button (three dots) in the email block. You will see two options - Clone and Delete.
Click on Clone. You will see that the first email has been copied to the same flow.
Optional: Add Split Conditions
You can set split conditions between emails. Drag and drop the block into the flow as needed.
For example, here's how it looks after adding a split condition before the second email.
Click on the split condition. On the right side, click on Condition.
You will see three options. Select the one you want to apply.
Select the conditions based on your requirements and click Save.
After this, navigate back to the Campaigns page.
Click Save or Launch based on your needs.
And that's it! You've now set up a multi-touch campaign with the ability to resend the first email. Happy campaigning!
Updated on: 03/08/2023
Thank you!